What is brand?

What is brand?

What is brand?

What is ‘brand’?

In days gone by, brand was viewed as something that only big businesses had. Today, things are different: every business has a brand. And you need to be sure that your brand is the right fit for you and for your business.

Brand is often confused with just a logo. While a logo is important, there’s much more to it. So what is brand? It’s how you treat your customers, it’s the customer experience, it’s your marketing material, it’s how the phone is answered, it’s how your office looks, it’s the value you add… Put simply, it’s how people perceive you.

It’s essential to have a brand that’s genuine.
Never pretend to be something you’re not – keep it real.

Think about some successful brands and what they represent, and you’ll start to get the picture: Harley Davidson = freedom, Volvo = safety, Mercedes = luxury, and Apple = design and innovation.

Want to talk about your brand?

Call 0414 395 125
CONTACT

Click Here

Hello curious one, click here?

You are a curious person

I work well with business owners who are curious to explore the unknown. A curious mind could be interested to defy ordinary. Don’t be scared to be different be scared to be the same as your competitors.

When you search the internet so many small businesses all seem to look and sound the same. They are all pretty predictable and lack impact. There only seems to be a handful of small businesse websites that actually jump out at you. It makes me wonder why. Surely they do not believe they have an ordinary business, then why do they not invest in their brand?

Having a memorable brand is a business investment. Why? It is crowded out there. You want stand out from your competitors. Right? Being different makes it easier for buyers to remember you and find you. Successful businesses are the ones whose brands stand out by being instantly recognisable.

Make your brand more appealing and attract the right customers.

Are you curious to explore having a stand out business brand?

Call 0414 395 125
CONTACT

About

About the story of Stand Out Brand

Don’t just stand there – Stand Out!

Hi, I’m Janelle Gerrard. Welcome to Stand Out Brand.
I created Stand Out Brand to help entrepreneurial business owners establish a truly genuine brand that gets noticed – a brand that engages and connects with your ideal customer.

Have you ever heard anyone describe their business as ordinary? Unlikely, because none of them are! So why do businesses struggle to attract attention in a crowded marketplace? Probably because their brand is… well, a bit bland. Forgettable. On the beige side of ‘look at me!’ Perhaps they’ve never really spent time on their brand at all.

That’s where I come in with Stand Out Brand and my band of merry branders. Together we’ll get to the core of your personal brand and your business brand. Then I’ll show you how to make your brand memorable for all the right reasons, to the right customers.

Who is Janelle Gerrard?

Creating new brands from scratch, and transforming the ordinary into the extraordinary is my idea of fun! That’s why I’ve immersed myself in branding, marketing and graphic design for the past 30+ years. Before launching into life as a small business owner, I worked for leading international advertising agencies such as Ogilvy & Mather, and Young & Rubicam, as well as with high-end design studios.

Geographically, I’ve been based in Sydney, Newcastle and the Hunter region in New South Wales, Australia. But thanks to cyberspace, physical location is not a factor in who or where my clients are.

I find the creative process a hugely enriching journey. I’ve been lucky enough to have helped many well-known brands over the years, such as – please indulge me while I name-drop! – Amex, P&O, Oroton, George Jensen/Royal Copenhagen, Revlon, Oral-B, Sydney Olympic Games, Braun, Rentokil and, more recently, the University of Newcastle, Hunter Valley Gardens and KitchenAid.

These days my passion lies with small businesses, and as I run one myself, I understand the challenges they present. I now work predominately with small business owners and get enormous joy watching my clients and their businesses thrive.

“Why am I different?”
“Because I listen, I research, I test, I collaborate, I educate, I create, and I deliver unique design and branding solutions that add value to my client’s business.”

Janelle Gerrard is your Brand Expert
Click on Let’s Talk for a time to chat
OR call me on
0414 395 125

Call 0414 395 125
CONTACT

Click Here

CALL  0414 395 125

You are a curious person

I work well with business owners who are curious to explore the unknown. A curious mind could be interested to defy ordinary. Don’t be scared to be different be scared to be the same as your competitors.

When you search the internet so many small businesses all seem to look and sound the same. They are all pretty predictable and lack impact. There only seems to be a handful of small businesse websites that actually jump out at you. It makes me wonder why. Surely they do not believe they have an ordinary business, then why do they not invest in their brand?

Having a memorable brand is a business investment. Why? It is crowded out there. You want stand out from your competitors. Right? Being different makes it easier for buyers to remember you and find you. Successful businesses are the ones whose brands stand out by being instantly recognisable.

Make your brand more appealing and attract the right customers.

Are you curious to explore having a stand out business brand?
Book a time to chat about your business…
or call on 0414 395 125

ABOUT

SERVICES

Call 0414 395 125
CONTACT

What is brand?

CALL  0414 395 125

What is ‘brand’?

In days gone by, brand was viewed as something that only big businesses had. Today, things are different: every business has a brand. And you need to be sure that your brand is the right fit for you and for your business.

Brand is often confused with just a logo. While a logo is important, there’s much more to it. So what is brand? It’s how you treat your customers, it’s the customer experience, it’s your marketing material, it’s how the phone is answered, it’s how your office looks, it’s the value you add… Put simply, it’s how people perceive you.

It’s essential to have a brand that’s genuine.
Never pretend to be something you’re not – keep it real.

Think about some successful brands and what they represent, and you’ll start to get the picture: Harley Davidson = freedom, Volvo = safety, Mercedes = luxury, and Apple = design and innovation.

Engaged employees build strong brands

Hope you found this useful.
Want to talk about your brand?
Book a time to chat about your business…
or call on 0414 395 125

ABOUT

SERVICES

Call 0414 395 125
CONTACT

About

CALL  0414 395 125

Don’t just stand there – Stand Out!

Hi, I’m Janelle Gerrard. Welcome to Stand Out Brand.
I created Stand Out Brand to help entrepreneurial business owners establish a truly genuine brand that gets noticed – a brand that engages and connects with your ideal customer.

Have you ever heard anyone describe their business as ordinary? Unlikely, because none of them are! So why do businesses struggle to attract attention in a crowded marketplace? Probably because their brand is… well, a bit bland. Forgettable. On the beige side of ‘look at me!’ Perhaps they’ve never really spent time on their brand at all.

That’s where I come in with Stand Out Brand and my band of merry branders. Together we’ll get to the core of your personal brand and your business brand. Then I’ll show you how to make your brand memorable for all the right reasons, to the right customers.

Who is Janelle Gerrard?

Creating new brands from scratch, and transforming the ordinary into the extraordinary is my idea of fun! That’s why I’ve immersed myself in branding, marketing and graphic design for the past 30+ years. Before launching into life as a small business owner, I worked for leading international advertising agencies such as Ogilvy & Mather, and Young & Rubicam, as well as with high-end design studios.

Geographically, I’ve been based in Sydney, Newcastle and the Hunter region in New South Wales, Australia. But thanks to cyberspace, physical location is not a factor in who or where my clients are.

I find the creative process a hugely enriching journey. I’ve been lucky enough to have helped many well-known brands over the years, such as – please indulge me while I name-drop! – Amex, P&O, Oroton, George Jensen/Royal Copenhagen, Revlon, Oral-B, Sydney Olympic Games, Braun, Rentokil and, more recently, the University of Newcastle, Hunter Valley Gardens and KitchenAid.

These days my passion lies with small businesses, and as I run one myself, I understand the challenges they present. I now work predominately with small business owners and get enormous joy watching my clients and their businesses thrive.

“Why am I different?”
“Because I listen, I research, I test, I collaborate, I educate, I create, and I deliver unique design and branding solutions that add value to my client’s business.”

Janelle Gerrard is your Brand Expert
Click on Let’s Talk for a time to chat
OR call me on 0414 395 125

ABOUT

SERVICES

Call 0414 395 125
CONTACT

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