Personal Branding Workshops Sydney Archives

Personal Brand Half Day Workshops
Cost $297+GST – Small groups of just 6 people

Let’s face it so hard to be noticed in today’s competitive market.

The three main Issues we face are:

Distraction – with the average attention span now just 8 seconds that is apparently one second less than a gold fish. Information overload and messages makes it extremely hard to cut through the noise.

Competition – the internet has made it easy for every business or individual to have information about themselves. Competition does not exist just in your region but potentially worldwide.

Commoditisation – if you do not have a clear point of difference that can mean you can only compete on price.

Here is a quote that blows people away…

“85% of your financial success is due to personality and ability to communicate, negotiate and lead. Shockingly only 15% is due to technical knowledge.” – Carnegie Institute of Technology.

At the workshop you will learn to communicate in a way that captures attention so you can effectively combat distraction and make meaningful connections.

You will receive your own personal brand assessment and booklet with tips on how to effectively communicate with other personality types.

Come along and let’s identify what makes you stand out.

Cost $297+GST

Brand Workshops are a fun, focused way to breathe life into both your business brand and your personal brand.

The success of your business hinges on the ability to make an impact on your ideal customers. This in turn secures your position as a leader in your field. Let Janelle share her many years’ experience in advertising, marketing and branding with you during a half-day or a full-day Brand Workshop, and let the transformation begin!

Branding is far more than just your logo or business name. It encompasses many things that communicate who you are, what you do, and how your customers feel about you.

Stand Out Brand offers a 360-degree approach to brand. It’s about identifying your unique differences and creating an authentic brand that Stands Out in a crowded market place. Janelle’s innovative and forward-thinking approach defies ordinary. She shuns trends to create a timeless brand that lasts and grows with your company.

We’ll ensure you Stand Out for all the right reasons and attract the best customers for your business. You’ll enjoy the Brand Workshop experience and find the results a perfect fit for you and your business values.

Bring your entrepreneurial mindset and be ready
to embrace bold ideas!

FEBRUARY WORKSHOP
Be quick to secure your place

If sold out call
Janelle 0414 395 125

Call 0414 395 125
CONTACT

About

Don’t just stand there – Stand Out!

Hi, I’m Janelle Gerrard. Welcome to Stand Out Brand.
I created Stand Out Brand to help entrepreneurial business owners establish a truly genuine brand that gets noticed – a brand that engages and connects with your ideal customer.

Have you ever heard anyone describe their business as ordinary? Unlikely, because none of them are! So why do businesses struggle to attract attention in a crowded marketplace? Probably because their brand is… well, a bit bland. Forgettable. On the beige side of ‘look at me!’ Perhaps they’ve never really spent time on their brand at all.

That’s where I come in with Stand Out Brand and my band of merry branders. Together we’ll get to the core of your personal brand and your business brand. Then I’ll show you how to make your brand memorable for all the right reasons, to the right customers.

Who is Janelle Gerrard?

Creating new brands from scratch, and transforming the ordinary into the extraordinary is my idea of fun! That’s why I’ve immersed myself in branding, marketing and graphic design for the past 30+ years. Before launching into life as a small business owner, I worked for leading international advertising agencies such as Ogilvy & Mather, and Young & Rubicam, as well as with high-end design studios.

Geographically, I’ve been based in Sydney, Newcastle and the Hunter region in New South Wales, Australia. But thanks to cyberspace, physical location is not a factor in who or where my clients are.

I find the creative process a hugely enriching journey. I’ve been lucky enough to have helped many well-known brands over the years, such as – please indulge me while I name-drop! – Amex, P&O, Oroton, George Jensen/Royal Copenhagen, Revlon, Oral-B, Sydney Olympic Games, Braun, Rentokil and, more recently, the University of Newcastle, Hunter Valley Gardens and KitchenAid.

These days my passion lies with small businesses, and as I run one myself, I understand the challenges they present. I now work predominately with small business owners and get enormous joy watching my clients and their businesses thrive.

“Why am I different?”
“Because I listen, I research, I test, I collaborate, I educate, I create, and I deliver unique design and branding solutions that add value to my client’s business.”

Janelle Gerrard is your Brand Expert
Click on Let’s Talk for a time to chat
OR call me on
0414 395 125

Call 0414 395 125
CONTACT

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Let brand expert Janelle Gerrard
make your branding impossible to resist

Do you stand out?

You are unique.
There is only one of you.
If you don’t stand out, you should!
Because you’re unique and so is your business.

Today’s marketplace is crowded yet it’s full of predictable and, frankly, bland brands.
We live in a ‘sea of same’. Can your business afford to be beige? Blend in? Fade away?
Disappear altogether? Of course not. That’s why you need to Stand Out!

It’s all about brand.

Your brand is a hugely valuable asset, so rise above the sea of same. Beat your own drum.
Unlock your business personality. Get noticed. Articulate how and why you’re different.
Make your brand unforgettable.

The brains behind Stand Out Brand is Janelle Gerrard. Together, Janelle and her on-call team of Stand Out individuals have a wide variety of expertise to assist in capturing the essence of you and your business. Janelle has worked on some of the world’s biggest brands during her extensive career in advertising, design and brand positioning.

Being a small business owner herself she understands the challenges we all face in surviving this ever-changing commercial landscape.

Engaging people long enough to tell them about what you offer is hard when our online attention spans rival those of goldfish. So Janelle works closely with you and your business to clearly define your differences and develop a brand that gets noticed.

You know you’re great at what you do – let it show, with Stand Out Brand.

Have a chat with crusader against bland brands, Janelle Gerrard

Here are just a few examples of logo designs created that encapsulates the individual brand.

To stand out means creating a brand that feels genuine. Your brand articulates your uniqueness.

Call 0414 395 125
CONTACT

Click Here

You are a curious person

I work well with business owners who are curious to explore the unknown. A curious mind could be interested to defy ordinary. Don’t be scared to be different be scared to be the same as your competitors.

When you search the internet so many small businesses all seem to look and sound the same. They are all pretty predictable and lack impact. There only seems to be a handful of small businesse websites that actually jump out at you. It makes me wonder why. Surely they do not believe they have an ordinary business, then why do they not invest in their brand?

Having a memorable brand is a business investment. Why? It is crowded out there. You want stand out from your competitors. Right? Being different makes it easier for buyers to remember you and find you. Successful businesses are the ones whose brands stand out by being instantly recognisable.

Make your brand more appealing and attract the right customers.

Are you curious to explore having a stand out business brand?
Book a time to chat about your business…
or call on 0414 395 125

ABOUT

SERVICES

Call 0414 395 125
CONTACT

Brand Workshops

Personal Brand Half Day Workshops
Cost $297+GST
Small groups of just 6 people

Let’s face it so hard to be noticed in today’s competitive market.

The three main Issues we face are:

Distraction – with the average attention span now just 8 seconds that is apparently one second less than a gold fish. Information overload and messages makes it extremely hard to cut through the noise.

Competition – the internet has made it easy for every business or individual to have information about themselves. Competition does not exist just in your region but potentially worldwide.

Commoditisation – if you do not have a clear point of difference that can mean you can only compete on price.

Here is a quote that blows people away…

“85% of your financial success is due to personality and ability to communicate, negotiate and lead. Shockingly only 15% is due to technical knowledge.” – Carnegie Institute of Technology.

Come along and let’s identify what makes you stand out.

Cost $297+GST

Brand Workshops are a fun, focused way to breathe life into both your business brand and your personal brand.

Branding is far more than just your logo or business name. It encompasses many things that communicate who you are, what you do, and how your customers feel about you.

Bring your entrepreneurial mindset and be ready to embrace bold ideas!

FEBRUARY WORKSHOP
Be quick to secure your place

If sold out call
Janelle 0414 395 125

Discover what makes you unique.
Click on the workshop links on the left for
more information.
If you want to speak to me… please do.
Call 0414 395 125

ABOUT

SERVICES

Call 0414 395 125
CONTACT

Contact Us

Hi There. Assuming you have arrived at this contact page because you want your business to stand out.
Love a good chat. I look forward to speaking to you.

I am based in Newcastle but I am often in Sydney on business. I will be setting up an office in Sydney in the near future. Location is not a problem though and with technology we can do meetings on Zoom if you are located in other parts of the country or even overseas. My clients reach as far as Canada.

Speak to Janelle Gerrard

Call 0414 395 125

janelle@standoutbrand.com.au

Suite 2, 1 Kenrick Street, The Junction NSW 2091

ABOUT

SERVICES

Call 0414 395 125
CONTACT

About

Don’t just stand there – Stand Out!

Who is Janelle Gerrard?

Geographically, I’ve been based in Sydney, Newcastle and the Hunter region in New South Wales, Australia. But thanks to cyberspace, physical location is not a factor in who or where my clients are.