Creating new brands from scratch, and transforming the ordinary into the extraordinary is my idea of fun! That’s why I’ve immersed myself in branding, marketing and graphic design for the past 30+ years. Before launching into life as a small business owner, I worked for leading international advertising agencies such as Ogilvy & Mather, and Young & Rubicam, as well as with high-end design studios.
Geographically, I’ve been based in Sydney, Newcastle and the Hunter region in New South Wales, Australia. But thanks to cyberspace, physical location is not a factor in who or where my clients are.
I find the creative process a hugely enriching journey. I’ve been lucky enough to have helped many well-known brands over the years, such as – please indulge me while I name-drop! – Amex, P&O, Oroton, George Jensen/Royal Copenhagen, Revlon, Oral-B, Sydney Olympic Games, Braun, Rentokil and, more recently, the University of Newcastle, Hunter Valley Gardens and KitchenAid.
These days my passion lies with small businesses, and as I run one myself, I understand the challenges they present. I now work predominately with small business owners and get enormous joy watching my clients and their businesses thrive.