You are a curious person
I work well with business owners who are curious to explore the unknown. A curious mind could be interested to defy ordinary. Don’t be scared to be different be scared to be the same as your competitors.
When you search the internet so many small businesses all seem to look and sound the same. They are all pretty predictable and lack impact. There only seems to be a handful of small businesse websites that actually jump out at you. It makes me wonder why. Surely they do not believe they have an ordinary business, then why do they not invest in their brand?
Having a memorable brand is a business investment. Why? It is crowded out there. You want stand out from your competitors. Right? Being different makes it easier for buyers to remember you and find you. Successful businesses are the ones whose brands stand out by being instantly recognisable.
Make your brand more appealing and attract the right customers.