What is brand?

What is ‘brand’?

In days gone by, brand was viewed as something that only big businesses had. Today, things are different: every business has a brand. And you need to be sure that your brand is the right fit for you and for your business.

Brand is often confused with just a logo. While a logo is important, there’s much more to it. So what is brand? It’s how you treat your customers, it’s the customer experience, it’s your marketing material, it’s how the phone is answered, it’s how your office looks, it’s the value you add… Put simply, it’s how people perceive you.

It’s essential to have a brand that’s genuine.
Never pretend to be something you’re not – keep it real.

Think about some successful brands and what they represent, and you’ll start to get the picture: Harley Davidson = freedom, Volvo = safety, Mercedes = luxury, and Apple = design and innovation.

Engaged employees build strong brands

Hope you found this useful.
Want to talk about your brand?
Book a time to chat about your business…
or call on 0414 395 125

Brand Creation

Brand Creation captures the essence of your
brand through clever design.

The look and feel created ensures you Stand Out from the crowd. With the focus of Brand Creation on graphic design, we can use your existing brand as a basis for some serious tweaking, or develop a whole new design. During Brand Creation we’ll capture the elements that make your brand and your business unique.

If your branding and marketing materials look tired, old, homemade, or just plain boring that’s exactly what potential customers will think about the quality of your products and services.

In business, image is everything. It’s crowded out there so it’s Stand Out Brand’s job to capture the very essence of your business so you’ll… well, Stand Out! Stand Out Brand gets to core of what sets you apart from others in your industry, field or profession.

Designing is something that I just love. For over 30 years, I’ve helped companies from around the world develop extraordinary brands and communicate their ‘personality’ through unique, creative designs. I still get excited creating looks that define the customer’s unique offering. The emphasis is on unique… every business is different.

See for yourself how I’ve used graphic design to help create magnetic, compelling brands.

• Logo design
• Corporate ID
• Web Design
• Stationery
• Brochures
• Advertising
• Packaging and displays

My experience in working for some of the biggest ad agencies in Australia and injecting new life into thousands of businesses means that I have the expertise and know-how to turn your ordinary brand into an extraordinary one!

Get on board with
Stand Out Brand
for unique, extraordinary
branding solutions
Let the magic begin

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