Brand Creation
Blog
Let’s talk brand strategy
Let’s talk brand strategy Experienced marketer Kym Heffernan of The Marketing Strategy Company interviewed me about brand strategy. Having a clear brand
Apple’s Brand Loyalty is envied
Apple’s Brand Loyalty is envied I am a massive fan of Apple. Their products I love but what I admire most about
Avoid being predictable with your brand
Avoid being predictable with your brand Even though I have worked on so many brands, I find that I am still wowed
Updating your logo?
Updating your logo? Should it be a complete rebrand or a refresh? If you have a logo that has been done well
Call 0414 395 125
CONTACT
About
Don’t just stand there – Stand Out!
Hi, I’m Janelle Gerrard. Welcome to Stand Out Brand.
I created Stand Out Brand to help entrepreneurial business owners establish a truly genuine brand that gets noticed – a brand that engages and connects with your ideal customer.
Have you ever heard anyone describe their business as ordinary? Unlikely, because none of them are! So why do businesses struggle to attract attention in a crowded marketplace? Probably because their brand is… well, a bit bland. Forgettable. On the beige side of ‘look at me!’ Perhaps they’ve never really spent time on their brand at all.
That’s where I come in with Stand Out Brand and my band of merry branders. Together we’ll get to the core of your personal brand and your business brand. Then I’ll show you how to make your brand memorable for all the right reasons, to the right customers.
Who is Janelle Gerrard?
Creating new brands from scratch, and transforming the ordinary into the extraordinary is my idea of fun! That’s why I’ve immersed myself in branding, marketing and graphic design for the past 30+ years. Before launching into life as a small business owner, I worked for leading international advertising agencies such as Ogilvy & Mather, and Young & Rubicam, as well as with high-end design studios.
Geographically, I’ve been based in Sydney, Newcastle and the Hunter region in New South Wales, Australia. But thanks to cyberspace, physical location is not a factor in who or where my clients are.
I find the creative process a hugely enriching journey. I’ve been lucky enough to have helped many well-known brands over the years, such as – please indulge me while I name-drop! – Amex, P&O, Oroton, George Jensen/Royal Copenhagen, Revlon, Oral-B, Sydney Olympic Games, Braun, Rentokil and, more recently, the University of Newcastle, Hunter Valley Gardens and KitchenAid.
These days my passion lies with small businesses, and as I run one myself, I understand the challenges they present. I now work predominately with small business owners and get enormous joy watching my clients and their businesses thrive.
“Why am I different?”
“Because I listen, I research, I test, I collaborate, I educate, I create, and I deliver unique design and branding solutions that add value to my client’s business.”
Janelle Gerrard is your Brand Expert
Click on Let’s Talk for a time to chat
OR call me on
0414 395 125
Call 0414 395 125
CONTACT
Brand Creation
Brand Creation captures the essence of your brand through clever design.
The look and feel created ensures you Stand Out from the crowd. With the focus of Brand Creation on graphic design, we can use your existing brand as a basis for some serious tweaking, or develop a whole new design. During Brand Creation we’ll capture the elements that make your brand and your business unique.
If your branding and marketing materials look tired, old, homemade, or just plain boring that’s exactly what potential customers will think about the quality of your products and services.
In business, image is everything. It’s crowded out there so it’s Stand Out Brand’s job to capture the very essence of your business so you’ll… well, Stand Out! Stand Out Brand gets to core of what sets you apart from others in your industry, field or profession.
Designing is something that I just love. For over 30 years, I’ve helped companies from around the world develop extraordinary brands and communicate their ‘personality’ through unique, creative designs. I still get excited creating looks that define the customer’s unique offering. The emphasis is on unique… every business is different.
See for yourself how I’ve used graphic design to help create magnetic, compelling brands.
• Logo design
• Corporate ID
• Web Design
• Stationery
• Brochures
• Advertising
• Packaging and displays
THE WHOLE SHEBANG!
My experience in working for some of the biggest ad agencies in Australia and injecting new life into thousands of businesses means that I have the expertise and know-how to turn your ordinary brand into an extraordinary one!
Call 0414 395 125
CONTACT
Home
Let brand expert Janelle Gerrard
make your branding impossible to resist
Do you stand out?
You are unique.
There is only one of you.
If you don’t stand out, you should!
Because you’re unique and so is your business.
Today’s marketplace is crowded yet it’s full of predictable and, frankly, bland brands.
We live in a ‘sea of same’. Can your business afford to be beige? Blend in? Fade away?
Disappear altogether? Of course not. That’s why you need to Stand Out!
It’s all about brand.
Your brand is a hugely valuable asset, so rise above the sea of same. Beat your own drum.
Unlock your business personality. Get noticed. Articulate how and why you’re different.
Make your brand unforgettable.
The brains behind Stand Out Brand is Janelle Gerrard. Together, Janelle and her on-call team of Stand Out individuals have a wide variety of expertise to assist in capturing the essence of you and your business. Janelle has worked on some of the world’s biggest brands during her extensive career in advertising, design and brand positioning.
Being a small business owner herself she understands the challenges we all face in surviving this ever-changing commercial landscape.
Engaging people long enough to tell them about what you offer is hard when our online attention spans rival those of goldfish. So Janelle works closely with you and your business to clearly define your differences and develop a brand that gets noticed.
You know you’re great at what you do – let it show, with Stand Out Brand.
Have a chat with crusader against bland brands, Janelle Gerrard
Here are just a few examples of logo designs created that encapsulates the individual brand.
To stand out means creating a brand that feels genuine. Your brand articulates your uniqueness.
Call 0414 395 125
CONTACT
Blog
CALL 0414 395 125
Let’s talk brand strategy
Let’s talk brand strategy Experienced marketer Kym Heffernan of The Marketing Strategy Company interviewed me about brand strategy. Having a clear brand
Apple’s Brand Loyalty is envied
Apple’s Brand Loyalty is envied I am a massive fan of Apple. Their products I love but what I admire most about
Avoid being predictable with your brand
Avoid being predictable with your brand Even though I have worked on so many brands, I find that I am still wowed
Updating your logo?
Updating your logo? Should it be a complete rebrand or a refresh? If you have a logo that has been done well
Brand Creation
CALL 0414 395 125
Brand Creation captures the essence of your
brand through clever design.
The look and feel created ensures you Stand Out from the crowd. With the focus of Brand Creation on graphic design, we can use your existing brand as a basis for some serious tweaking, or develop a whole new design. During Brand Creation we’ll capture the elements that make your brand and your business unique.
If your branding and marketing materials look tired, old, homemade, or just plain boring that’s exactly what potential customers will think about the quality of your products and services.
In business, image is everything. It’s crowded out there so it’s Stand Out Brand’s job to capture the very essence of your business so you’ll… well, Stand Out! Stand Out Brand gets to core of what sets you apart from others in your industry, field or profession.
Designing is something that I just love. For over 30 years, I’ve helped companies from around the world develop extraordinary brands and communicate their ‘personality’ through unique, creative designs. I still get excited creating looks that define the customer’s unique offering. The emphasis is on unique… every business is different.
See for yourself how I’ve used graphic design to help create magnetic, compelling brands.
• Logo design
• Corporate ID
• Web Design
• Stationery
• Brochures
• Advertising
• Packaging and displays
THE WHOLE SHEBANG!
My experience in working for some of the biggest ad agencies in Australia and injecting new life into thousands of businesses means that I have the expertise and know-how to turn your ordinary brand into an extraordinary one!
Get on board with
Stand Out Brand
for unique, extraordinary
branding solutions
Let the magic begin
About
CALL 0414 395 125
Don’t just stand there – Stand Out!
Hi, I’m Janelle Gerrard. Welcome to Stand Out Brand.
I created Stand Out Brand to help entrepreneurial business owners establish a truly genuine brand that gets noticed – a brand that engages and connects with your ideal customer.
Have you ever heard anyone describe their business as ordinary? Unlikely, because none of them are! So why do businesses struggle to attract attention in a crowded marketplace? Probably because their brand is… well, a bit bland. Forgettable. On the beige side of ‘look at me!’ Perhaps they’ve never really spent time on their brand at all.
That’s where I come in with Stand Out Brand and my band of merry branders. Together we’ll get to the core of your personal brand and your business brand. Then I’ll show you how to make your brand memorable for all the right reasons, to the right customers.
Who is Janelle Gerrard?
Creating new brands from scratch, and transforming the ordinary into the extraordinary is my idea of fun! That’s why I’ve immersed myself in branding, marketing and graphic design for the past 30+ years. Before launching into life as a small business owner, I worked for leading international advertising agencies such as Ogilvy & Mather, and Young & Rubicam, as well as with high-end design studios.
Geographically, I’ve been based in Sydney, Newcastle and the Hunter region in New South Wales, Australia. But thanks to cyberspace, physical location is not a factor in who or where my clients are.
I find the creative process a hugely enriching journey. I’ve been lucky enough to have helped many well-known brands over the years, such as – please indulge me while I name-drop! – Amex, P&O, Oroton, George Jensen/Royal Copenhagen, Revlon, Oral-B, Sydney Olympic Games, Braun, Rentokil and, more recently, the University of Newcastle, Hunter Valley Gardens and KitchenAid.
These days my passion lies with small businesses, and as I run one myself, I understand the challenges they present. I now work predominately with small business owners and get enormous joy watching my clients and their businesses thrive.
“Why am I different?”
“Because I listen, I research, I test, I collaborate, I educate, I create, and I deliver unique design and branding solutions that add value to my client’s business.”
Janelle Gerrard is your Brand Expert
Click on Let’s Talk for a time to chat
OR call me on 0414 395 125
Home
CALL 0414 395 125
Let brand expert Janelle Gerrard
make your brand impossible to resist
Do you stand out?
You are unique.
There is only one of you.
If you don’t stand out, you should!
Because you’re unique and so is your business.
Today’s marketplace is crowded yet it’s full of predictable and, frankly, bland brands.
We live in a ‘sea of same’. Can your business afford to be beige? Blend in? Fade away?
Disappear altogether? Of course not. That’s why you need to Stand Out!
It’s all about brand.
Your brand is a hugely valuable asset, so rise above the sea of same. Beat your own drum.
Unlock your business personality. Get noticed. Articulate how and why you’re different.
Make your brand unforgettable.
The brains behind Stand Out Brand is Janelle Gerrard. Together, Janelle and her on-call team of Stand Out individuals have a wide variety of expertise to assist in capturing the essence of you and your business. Janelle has worked on some of the world’s biggest brands during her extensive career in advertising, design and brand positioning. Being a small business owner herself she understands the challenges we all face in surviving this ever-changing commercial landscape.
Engaging people long enough to tell them about what you offer is hard when our online attention spans rival those of goldfish. So Janelle works closely with you and your business to clearly define your differences and develop a brand that gets noticed.
You know you’re great at what you do – let it show, with Stand Out Brand.
Here are just a few examples of logo designs created that encapsulate the individual brand.
To stand out means creating a brand that feels genuine. Your brand articlates your uniqueness.