I work well with business owners who have a defiant edge. Defy Ordinary is my tag line.
Because being safe or what I call “beige” makes you less likely to stand out.
Let’s face it, standing out is pretty hard these days with competition on the increase. Having a clear memorable brand is essential in securing business. Why? Because it just makes it easier for buyers to remember you and find you. Successful companies are the ones whose brands stand out by being instantly recognisable.
You need to articulate your unique differences to assist you in building a great brand strategy. Stand Out Brand works with businesses in identifying those differences and then builds that brand. Being different is not about being outrageous…pink lions are not for everyone. It is about looking different from your competitors, sounding different and doing things differently.
Be memorable for all the right reasons.