Let’s talk brand strategy
Experienced marketer Kym Heffernan of
The Marketing Strategy Company
interviewed me about brand strategy.
Having a clear brand strategy is essential for any sized business. Kym and I discuss our views on brand and give some examples of what can work.
It is refreshing to speak to a man who knows his stuff. All too often I believe people put their hands up and say they are marketers but really their knowledge comes from
reading a book rather than real first hand experience.